Few areas of transport have moved as fast as how people pay to travel. The shift from paper and pre-purchased tickets towards account-based ticketing, contactless and omni-channel retailing has quietly transformed the passenger experience, the best systems now let people simply travel and trust they’ve paid the right fare.

The interesting challenges now are less about the technology itself and more about joining it up: making ticketing work seamlessly across operators and modes, capping fares fairly, and keeping pace with what passengers have come to expect from every other part of their digital lives.

Whenever and however people want to travel, the goal is the same, to get them there as simply and stress-free as possible. It’s all about the journey.